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L'Oréal Paris Colorista Semi Permanent Hair Color allows you to play with COLOR YOUR WAY. Go all out or flirt with color by customizing your look and transforming your style. Colorista has 7 bright shades designed for light blonde/bleached hair and 4 shades with a hint of color designed for brunettes, no bleach required. Mix it up and try the #ClearMixer to create your own custom pastels. Colorista fades in 4-10 shampoos so you can wash it out and play again!