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Introducing new Gum Detoxify from Crest. There are millions of harmful plaque bacteria that can lurk below the gum line causing gingivitis. Crest Gum Detoxify Deep Clean Toothpaste has an activated foam formula that penetrates hard to reach places to help neutralize harmful plaque bacteria below the gum line, for healthier gums. It is also formulated to cool gums during and after brushing for a refreshing clean. Because if youre not taking care of your gums, youre not really taking care of your mouth.