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L'Oreal Paris presents a new bold shade of its iconic Voluminous Original Mascara, Cobalt Blue. Uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Our Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol to help protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch. Pro-tip: use Voluminous Primer to instantly amplify your lash look.