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Brows on. And on. Innovative peel off formula. Clean, trimmed brows get the best results! Apply a thick coat to brows, making sure gel reaches skin underneath and in between hairs. Immediately wipe away any product that extends outside desired brow shape. Let dry for 30 minutes. Gently peel from nose bridge outward to avoid potential tugging and removal of brow hairs, or use a spoolie brush to gently remove the set gel from brows and groom as desired. Cap tightly after use.